Lauren Picciano is a seasoned global communications, influencer, and brand marketing leader with 16+ years experience driving growth for prestigious fashion, beauty, and media brands. She has held senior roles including VP of Global Communications & Influencer at Vestiaire Collective; AVP of PR, Influencer & Celebrity at Saks; Director of Communications & Marketing at La Perla; Director of Communications at Hearst Magazines (Marie Claire, Town & Country, HGTV, Food Network); and senior PR, social media, and events roles at Bergdorf Goodman.

Lauren delivers measurable business impact through data-driven influencer programs, strategic communications, and celebrity partnerships. She led Vestiaire Collective’s onboarding to ShopMy, driving a significant increase in traffic, impressions, and GMV via full-funnel influencer activations inclusive of tripling their UGC. Her strategic vision powered standout moments including Vestiaire’s collaboration on Netflix’s Emily in Paris, generating broad press coverage and accelerated audience growth. She also drove high-profile closet sales for Jessica Chastain and Paris Hilton. At Saks, she ideated and executed groundbreaking holiday partnerships and capsule collections, including Elton John’s 5th Avenue AIDS Foundation performance and Michelle Obama’s Girls Opportunity Alliance appearance.

Lauren partners with brands and founders to build best-in-class influencer and communications strategies that scale growth, deepen engagement, generate revenue and create cultural impact.