I’ve ideated and executed headline-making celebrity moments and events for top brands — from Elton John and Michelle Obama for Saks Fifth Avenue’s holiday windows, to Halsey’s main floor opening performance, Kesha at Stonewall’s 50th anniversary, Vestiaire Collective’s Jessica Chastain’s closet sale and soirée at The Nines, and Paris Hilton’s charity launch. I connect A-list talent with brand stories to create cultural moments that drive results.

I build 360° communications strategies that align corporate and consumer messaging and work seamlessly with internal teams to ensure impact at every touchpoint. From crafting brand narratives and elevating executive positioning, to securing podcast features, company awards, and high-value media coverage, I create integrated PR programs that build authority and drive measurable results. I also connect brands with likeminded companies for integrated partnerships, such as the Vestiaire Collective x Tracy Anderson pop-up in Sag Harbor and more.

I design and execute influencer strategies that connect brands with the right voices to amplify reach and drive sales. From cultivating long-term creator relationships to activating affiliate networks like LTK and ShopMy, I manage every stage of the funnel — from UGC content creation to conversion tracking — ensuring influencer and affiliate programs are performance-driven, strategically aligned, and fully integrated into the broader marketing mix.